Tuesday, August 14, 2007

ON THE DEARTH OF REAL GRID TEACHING

Yes, there are many articles and even portions of books that cover the "grid". But for the most part they are only looking at it superficially. The seminal works are long forgotten, Jay Hambridge on Dynamic Symmetry, and the book LAYOUT by Alan Hurlbut. In essence what is missing is what the dynamic is all about. It is NOT about columns, gutters and modules of space, (although those play into the final works). It is really about about proportion and the play of positive/negative space and dominance/subordinance in design (I believe it was Itten that boiled it all down to "contrast"). What the TRUE grid teaches is that there is a mathematical solution to these designs. These use the fibonacci series of numbers, or PHI, the Golden Mean.

In view of the fact that the web is a "flexible" medium, these numbers need to be expressed in terms of percentages. Roughly .614 (or 61.4%) using the final 38.6% for width or depth. Can it or will it ever find a place in designing for the web? (I hope so!) But until then I will need to LEARN more from the old "print masters" of the Swiss school of design and typography.

Sunday, August 5, 2007

Hey why not make this blog about TYPE?

After all its called "TypeFish", and you probably heard enough of my rants about the bible and UFO's. So this will be dedicated to ranting about BAD typography (and what GOOD typography should be.)

Just a note on changing stuff around

It is EASIER than I thought! Not slam dunk easy but with some fiddling with stuff you CAN do it. The previous post has a "header" image that works with the template I chose to customize. Just right click and download the image. Keep the width to 700 for this template and make it any depth you want within reason.